For Those Who Enjoy Life

If you walk, surf, skateboard, play hockey, or just enjoy life in general, we are your clothing brand.

A rare jewel of the ocean, the blue lobster is one among millions. Because of its unique genetics, it naturally draws much attention. The blue lobster stands apart as “different” from the pod. Because it enjoys life, it is a natural battler, dominant, faster, and more aggressive than the rest. That's why Blu Lobster's motto is “Dare to be Different.”

Get on board with Sully, the most striking, eye-catching crustacean to hit the East Coast!